Amplify Your Impact: Marketing Libraries Is a Team Effort

Authors

  • Caitlin Cowart

DOI:

https://doi.org/10.5860/rusq.56.4.240

Abstract

While some libraries struggle with the whole idea of embracing marketing, and others do it piecemeal off the side of their desks, San Antonio Public Library has dedicated an entire team to their marketing and communications. Read on to see how this unique arrangement works, and for some of the innovative ideas these non-librarians have brought to the library world.—Editors

Author Biography

Caitlin Cowart

Caitlin Cowart is the Community and Public Relations Manager for the San Antonio Public Library. She leads all marketing, community and public relations efforts for the Central Library and twenty-nine branch locations. She has worked with nonprofits and for-profits in various markets throughout her career including Washington, DC, and Los Angeles. Caitlin holds an MA in Organizational Leadership from The Chicago School of Professional Psychology and a BA in Communication Studies from the University of North Carolina at Wilmington.

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Published

2017-06-21

Issue

Vol. 56 No. 4 (2017): Summer

Section

Columns

License

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