Book Review: The Librarian’s Nitty-Gritty Guide to Content Marketing

Authors

  • Lara Cummings

DOI:

https://doi.org/10.5860/rusq.56n3.213a

Abstract

The Librarian’s Nitty-Gritty Guide to Content Marketing is a must-read for every librarian or library considering creating or revamping a marketing or social media plan. At a time when many librarians still consider simply posting a comment to their library’s Facebook page or Twitter feed to be “advertising for a program,” this guide provides excellent advice.

Author Biography

Lara Cummings

Lara Cummings, Instruction Librarian, Washington State University, Pullman, Washington

Downloads

Published

2017-04-03

Issue

Vol. 56 No. 3 (2017): Spring

Section

Sources: Professional Materials

License

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