Amplify Your Impact: Marketing to Faculty in an Academic Library
DOI:
https://doi.org/10.5860/rusq.54n4.26Abstract
Marketing a library needs to take into account the various stakeholders within the constituency. Often, academic libraries focus on students as their main "target market," but it is important not to overlook faculty members as important patrons and allies. The needs of faculty are very different from those of students, as are the messages and the communication avenues. This article discusses various ideas on how to engage faculty with the library.
References
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