From Parent to Patron: Stressing Early Literacy to New Parents

Abstract

Don’t look now, but you may be overlooking one of your very best new audiences to the library—new parents are a valuable resource.

Not only will you be able to hook a whole family of future patrons into “librarying,” you’ll also catch them when they are at their most suggestible. An abundance of anecdotal evidence confirms that new parents (new mothers especially) are particularly voracious consumers of information about their precious bumps and bundles (note the bestselling tendencies of various pregnancy books).